UPI at a Crossroads: India’s Fintech Hero Faces Its Toughest Test

India’s Fintech Hero Faces Its Toughest Test

India’s Unified Payments Interface (UPI) is often celebrated as one of the biggest fintech success stories in the world. It has transformed how Bharat pays—from roadside tea stalls to luxury hotels—bringing digital money into the mainstream. With UPI powering 83% of all digital transactions and facilitating over 18 billion payments every month, it’s safe to … Read more

How AI is Transforming Digital Marketing Strategies in 2025

How AI is Transforming Digital Marketing Strategies in 2025

In 2025, Artificial Intelligence (AI) has become the backbone of digital marketing. What started as simple automation has now evolved into intelligent systems that analyze data, predict customer behavior, and create highly personalized experiences. Businesses that once relied on guesswork now use AI-driven insights to connect with their audience more effectively than ever before. 1. … Read more